Collection and Use of Personal Information
Personal information means any information that may be used to identify you, such as your name, title, phone number, email address, or mailing address. You can browse our web site without giving us any personal information. We use several products to analyse traffic to this web site in order to understand our visitors’ needs and to continually improve our site for them. We collect only anonymous, aggregate statistics. For example, we do not tie a specific visit to a specific IP address.
However, there are additional activities on our site that require you to be registered. For example, to receive our newsletter and enter some of our competitions. As part of the registration process, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.
We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by sending an email to email@example.com.
We obtain ecard logs for a duration of 2 weeks after an ecard has been sent. This is to ensure orders are successfully sent and pickup on any issues. After this time, all information is automatically deleted. Information stored and then deleted includes the sender and recipient’s name and email address, the sender’s IP address and the order details, though we do not have access to the message.
This section is designed to help you understand cookies, why we use them and what your options are in enabling/disabling them.
Strictly necessary cookies – These are placed or accessed directly by us and are needed to access certain areas of the site. These are carefully selected to ensure your data is protected and are not used for any forms of marketing. Without these cookies, services such storing products in your shopping cart and setting up an account would not be possible.
Analytical/Performance Cookies – Like most sites, we use web analytics to compile data so that we can understand and improve our user experience. All data gathered is anonymous and, while disabling these cookies will still allow the user to use the site normally, they do help us identify the popularity of each page/product, any errors that have occurred and steps we should take to improve our services to everyone.
Functionality Cookies – These cookies allow us to remember choices you make (eg user name, language or your region). This information is anonymous and so does not allow us to identify you personally but it does allow us to provide enhanced targeted features such as advertising that is relevant to you.
Targeted Marketing Cookies – We use third party cookies to assist us in targeted marketing. The internet is full of advertisements and without these cookies, these advertisements would be less relevant to the user. These cookies also allow us to see how effective our marketing is by tracking which efforts lead to interest and sales.
We use the following third parties for analytics:
Google Global Site Tag
Google Tag Manager
Google Adwords Conversion Tracking
These use the following cookies to distinguish users:
Opting out – By default, most browsers accept cookies by default but it is possible to enable or disable all or just third party cookies in your internet browser. It is also possible to delete cookies at any given time but doing so could mean losing information such as login details and personal preferences which allow for a speedier user experience. For further details, please consult the help menu in your internet browser.
Another option for those who do not want their data used by Google Analytics is to install a simple Google Analytics opt-out browser add-on. Doing so would mean less targeted marketing of products/services that may not be relevant to you.
Links to Other Web Sites
Updating Your Personal Information and Unsubscribing
You can unsubscribe to general mailings at anytime of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing firstname.lastname@example.org. You are entitled to view, amend, or delete the personal information that we hold. Any information we hold on you that we are not required to hold by law (eg order details) can be deleted from your account dashboard or you can Email your request to email@example.com.
Changes to this Privacy Notice